RJ Caster

RJ Caster is a Digital Advisor and Partner at Align Public Strategies. He brings expertise in digital advertising, analytics and data-driven strategy to public affairs and issue advocacy campaigns. He advises organizations on using digital tools to reach targeted audiences, shape public discussion and support policy and reputation goals.

Caster has extensive experience across major digital platforms, including LinkedIn, Google and Meta. He helps campaigns, brands and advocacy organizations design and run paid digital strategies informed by data and performance insights.

At Align, Caster works closely with the firm's public affairs and communications teams to develop and run issue advocacy and persuasion campaigns. His expertise includes paid social and search advertising, geotargeting, audience segmentation, analytics, reporting and optimization.